Digital Marketing
Welcome to Ad Meliora Marketing blog, where we delve into the dynamic landscape of digital marketing. Whether you’re a experienced marketer looking to sharpen your skills or a newcomer eager to learn the ropes, I hope you find this blog your go-to resource for actionable insights, practical tips, and industry trends.
digital Marketing Made Easy
How many times have you been reading a marketing blog and have been asking yourself: What does any of this actually mean for my business?”
Well, that’s the question I’m hoping to help you answer. I feel most of the marketing blogs resonate well with other marketers, but not quite with the common folk, the public. I’m here to translate the marketing mumbo jumbo into plain English and show you how to use these fancy tactics to your advantage.
I’ll do my best to help small business owners like yourself better understand social media platforms, the best tactics to utilise Google advertising, digital audio advertising, or how to optimise your website for key events. We’ll even explore how these tactics work together and how they can help you to further promote your website and achieve your business goals.
Explore the Ever-Evolving World of Digital Marketing
my experience
navigating the digital marketing landscape since 2015.
The road to a successful marketing strategy isn’t an easy one – let’s agree on that. I won’t be selling you the top 10 marketing strategies to successful marketing or the marketing playbook with key tactics that are going to help you make the fortune with your online business on the day one because I don’t really believe in any of that.
The best marketing strategy you can deploy today depends on your unique business goals and long term strategy so let’s treat it that way – unique. Specially tailored, custom made, best fit for your business. It took me 8 years to be in position to offer you at least an aductated guess. The rest is hard work and testing different tactics and solutions. One step at a time.
- I've collaborated with over 100 business owners spanning diverse sectors.
- I've invested more than 3 million euros in digital marketing endeavors, extensively experimenting with various tactics.
- My expertise extends across retail, pharmaceuticals, automotive sales, food and beverage, travel and hospitality, fashion, technology, and more.
About Me
I’m passionate about helping clients achieve their buisness goals
Data is powerful, but it’s only part of the story. Today’s marketers face a challenge: how to leverage data insights without losing sight of the human behind the screen.
Customers are complex, motivated by emotions and aspirations, not just demographics. Focusing solely on targeting and optimisation can lead to emotionless advertising. Great marketing goes beyond just showing the right product to the right person. It taps into what truly matters to them, their needs and desires.
While data-driven approaches are valuable, the best marketers understand the power of storytelling and creativity. They use data to inform, not dictate, their message. This human-centered approach might not be for everyone, but those who embrace it see the results.
What you'll learn
Level Up Your
digital marketing skills
The digital marketing landscape is constantly evolving, with new trends and technologies emerging at a rapid pace. I hope my small contribution here can help you stay ahead of the curve.
WEB ANALYTICS
Some of the questions I’ll help you answer: Where my customers come from? Which pages they usually visit? What type of content they engage with? Which products they like best? Which products are converting? Which channels are driving the traffic to my website (Organic traffic, Paid Google ads, Paid Social Ads, Referral, etc.?)
PPC STRATEGY
Some of the most asked questions when it comes to advertising on Google are: “Should I bid on my brand keywords?”, “Should I bid on my competitors keywords’”, “What is considered “good” conversion rate for my industry?”, “How much should I spend on Google ads?”, “What is conversion event in Google ads?”, “How can I define conversion event?”, “How can I analyze the performance of my Google ads?”
PAID SOCIAL STRATEGY
Many of you might have already been asking yourself these questions: “What social media platforms should I use for my business?”,“How often should I post on social media?”, “What type of content should I post on social media?”, “How do I measure the success of my paid campaigns?”, “How paid social media ads contribute to my online business?”
In the digital marketing, the phrase "ad meliora" holds profound significance as it embodies continuous improvement, innovation, and advancement. In this blog, I aim to inspire you think beyond traditional boundaries, embrace change, and continually strive for excellence in your marketing endeavors.
How to Thrive Online in 2024?
platforms & tools you need get comfortable with
Social Media Ads
When delving into the realm of social media, it's essential to recognise the unique potential held by each platform. Whether it's Facebook, Instagram, LinkedIn, Twitter, TikTok, or others, each presents valuable opportunities to engage and connect with your target audience. However, it's crucial to note that you don't need to be present on every social media platform. Instead, focus on identifying which platforms align best with your brand's goals and audience demographics to maximise your impact and effectiveness.
Google ads
Google Ads serves as a powerful tool for reaching audiences with high purchase intent. Unlike social media platforms, which are effective for inspiring potential customers, Google Ads excels at re-engaging with users when they're closer to making a purchasing decision. By strategically targeting these individuals, you can provide reassurance that your product or service aligns perfectly with their needs, enhancing the likelihood of conversion.
Digital Audio ads
Digital audio advertising seamlessly integrates ads into digital audio content, enabling brands to captivate audiences as they indulge in their preferred music, podcasts, or digital radio programs. This presents a distinctive opportunity to connect with consumers on a personal level, free from distractions, precisely when they're most receptive. As people increasingly seek refuge from "screen fatigue" through digital audio content, online audio advertising emerges as a powerful avenue for driving engagement.
web analytics
Web analytics play a crucial role in evaluating the effectiveness of your advertising campaigns. While platform reporting provides insights into key metrics like reach, impressions, clicks, CPC, and CTR%, Google Analytics offers deeper insights into user behaviour on your website. You can track metrics such as website visits, engagement levels, time spent on site, and content preferences, allowing you to understand how your advertising efforts translate into tangible outcomes and optimise your strategies accordingly. By leveraging Google Analytics, you gain valuable insights that inform data-driven decisions and drive continuous improvement in your digital marketing efforts.
google tag manager
Google Tag Manager streamlines the process of managing tags, scripts, and tracking codes on your website, offering a centralised platform for seamless implementation and tracking. Gone are the days of manually inserting code snippets—Google Tag Manager provides a user-friendly interface that simplifies the task of deploying and managing tags across your site. With its intuitive features and robust functionality, Google Tag Manager empowers marketers and website owners to efficiently track conversions, analyse user behavior, and optimise their digital marketing efforts.
programmatic advertising
Programmatic display ads function as your digital billboard, boasting high visibility to ensure your audience gets your message. The main objective is to enhance brand recognition and usher prospects into the top of the sales funnel, fostering awareness of your brand's offerings. Programmatic advertising revolutionises the way brands reach and engage with their target audiences by automating the ad buying process in real-time. This technology leverages data-driven algorithms to precisely target the most relevant users across a multitude of channels and devices.