Marketing Strategy
Ditch the Winging It: Why Marketing Strategy Matters
Let’s be honest: “Strategy” can sound intimidating. But here’s the secret: it’s just a fancy word for a plan.
Think of it like a road trip. You wouldn’t just get in the car and hope for the best, right? You need a destination (your business goals), a budget for gas (marketing spend), and a map to avoid dead ends (competitor analysis).
Before we dive into tactics (the “how”), we need to answer some key questions:
- Where are we going? What are your short-term and long-term goals?
- What’s in the trunk? Identify your unique selling points and any roadblocks (pain points).
- How much gas can we afford? Marketing costs money, so budget planning is crucial.
- What stage are we on? Is your business a bright-eyed startup or a seasoned pro? Your life cycle impacts the best marketing route.
- Who else is on the road? Knowing your competitive landscape helps you choose the right lane.
These are just a few factors we need to consider before crafting your perfect marketing strategy. It’s not about complicated jargon, but about having a clear direction and the right tools to get you there.
Who is this marketing blog for?
Feeling lost in the marketing jungle? This is designed specifically for busy business owners like yourself, who don’t have time to become marketing gurus. I’ll break down confusing marketing terms and reports, making those monthly updates from your marketing agency crystal clear.
